McDonald's is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 36.538 outlets. It has come with a limited menu but with great improvements. In 2001 McDonald has start investing money in the improvements of point to sale ordering system and at the same time linking the point to sale system with the back office computer in all over the world. The business Strategy McDonald’s currently use is a differentiation strategy and low cost. Its Glo-cal strategy to serve the customers in a better way & enriching their experience with local menus is the smartest step that proved critical to McDonald’s success. The paper would analyze the strategic analysis of McDonalds in great detail while considering its competition, success factors, strengths and weaknesses, and strategy measurement. McDonald has adopted a strategy which is based on the three sections. McDonald culture and history. Read Text Preview. By using these strategies an organization controls and maintains all of its operations. In-store customers place their orders on a giant touchscreen menu, the same way they would when ordering online through … IJBM, Vol 7: Issue12, Page No: 30-41 Page 41 . McDonald’s business made the fast-food business such a lucrative industry: People wanted fast and affordable food on the go because of McDonald’s new pricing strategy. All work is written to order. But the biggest achievements got by McDonald in these countries is creating a good name and brand image in people’s mind and hygiene cautions are the main driving advantage it has which helps the Macdonald to attract many customers. McDonald's proudly adopts a combination of traditional and guerilla marketing styles to promote its advertising messaging to mass audiences, as well as its primary customer base. They even plan to be serving double the amount of fruits and vegetables by the end of the decade compared to today’s numbers. Publications from typepad web site. Succeeding in increasing customer footfall in close-by McDonald's stores, the campaign was also heralded internationally for its elegant approach, winning the 2018 Outdoor Grand Prix award at the Cannes Lions Festival. He also maintain the McDonald outlooks, its signs and layout same every where in the world which has directly improved the sale of the company. McDonalds business strategy utilizes a combination of cost leadership and international market expansion strategies. McDonald’s global system is comprised of both Company-owned and franchised restaurants. [online]. [Accessed on 10 December 2009]. McDonald's uses both online and offline promotional channels to broadcast its awareness messaging to mass audiences, while also leveraging valuable market research to facilitate regional personalisation, and address its customer base. Malik Shahzad Shabbir* / Innovatio n Strategy of McDonald Business from Historical perspectiv es. Answer: McDonald’s business strategy is a specialization strategy. Other examples include the brand's street markings across pedestrian road crossings, designed to make the typical horizontal crossing lines appear as though they are a portion of fries, protruding out of a McDonald's branded fries' box. It in addition uses more or less 4 % a lesser amount of liveliness than average fryers. McDonald has paid special attention on the location of the business, its interior and exterior outlook and types of technologies it going to use to get the maximum production at short time. Its serves more than 40million people per day. McDonald’s Business Strategy: Digital Innovation. McDonald’s business made the fast-food business such a lucrative industry: People wanted fast and affordable food on the go because of McDonald’s new pricing strategy. Study for free with our range of university lectures! McDonald’s is the best example of international franchising models. 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